Frequently asked questions
Straight answers on how SEO and GEO work together, what we actually do each month, and what you can expect.
Your skepticism, handled.
Both. We run full SEO — technical audits, on-page optimization, local SEO and Google Business Profile management, citations, and content — through our fulfillment partner, layered with GEO so you show up in classic Google results and AI answers.
No. We scope the engagement around what you already have. If you already run solid SEO, we can focus purely on GEO. If you're starting from zero on both, we build the full program. Most clients run both because the two compound over time.
GEO — Generative Engine Optimization — is the practice of making your content easy for AI to reference, summarize, and cite in answers from ChatGPT, Claude, and Google AI Overviews, so you show up as a trusted option.
SEO gets a page ranked in a list of links. GEO gets your business named inside the answer itself — often before anyone sees a list of links at all. The two overlap, and strong SEO helps GEO, which is why we run them together instead of picking one.
No — and anyone who promises that should raise a flag. AI answers shift by prompt, platform, and personalization. We optimize what's actually within our control and track visibility over time.
No. This isn't paid placement. We build the authority and content signals AI systems draw on when they research your business.
Early movement typically shows in 3–6 months, with most campaigns reaching full maturity in 6–12 months as content and authority compound. We won't promise a faster timeline just to close the call.
Website access and sign-off on new content before it publishes. We work with the photos and video you already have.